Posted: July 02, 2015
A major factor that determines a company’s success is its ability to effectively market itself and appeal to a wide array of audiences. Because of smartphones and other advanced mobile devices, people are able to search for their every need through online search engines no matter where they are. As people browse for goods and services with their mobile devices, they desire a convenient and easy experience. Bing’s mobile-friendly label is the key to attracting busy online users.
Mobile-friendly sites optimize the experience for online users who rely on their phones, tablets and notebooks for everyday tasks. Often, the buttons and links on a website can be so small that mobile users have to zoom and expand the page to locate what they need. Because our fingers can take up major space on our mobile devices, the result is users accidentally clicking a link and landing on pages or other sites that they had no intention to visit.
Mobile-friendly websites prevents this obstacle from occurring by providing enlarged buttons and links for users. Mobile-friendly websites also allow for larger sizes of text for easier readability. Pictures, animated details and other content are made compatible with cellular devices, too, by having their sizes aligned with the space provided in the display of the phone. Instead of being bombarded with half of a picture, or viewing a screen whose pictures and words are cut off, mobile-friendly sites enable mobile users to view pages in the same way that it would be perceived if it were on a larger computer screen.
In mid-April 2015, Bing secretly launched its own mobile-friendly labels. The mobile-friendly labels automatically identify websites that are compatible with mobile devices when they search for online resources. The label detects the sites that will maximize the navigation and browsing experience for users, allowing them to save time and gain access to what they need more quickly.
Competition with Google users: It is widely known that Google is the most popular search engine used on mobile devices and desktops. In April 2015, Google released an update to its search algorithm which ranks sites based on mobile friendliness. Google’s update dominated headlines, blogs and forums because the company announced the release beforehand, a rare move for the search engine giant. While Bing’s reply was a quiet unveiling, users took notice immediately. This has big implications and indicates that Bing may be tired of playing catch-up to Google’s innovations and trend-setting algorithms. Who knows what else Bing may have up their sleeves.
Greater demand for mobile compatible resources: In today’s global era, there is a growing demand for technology and technological services that make our lives easier. With two top search engine programs launching mobile-friendly websites, other search engine companies may follow suit. Relying on these programs will only enhance the desire of advancements. Online users may require the addition of mobile-friendly apps and other programs that maximize their cellular use experience.
No one can truly predict what will happen as a result of Bing’s private mobile-friendly label launch. Whether you are a fan of Bing or Google, however, you deserve a responsive website (a website that adapts its structure for ipads and other mobile devices) that will attract many audiences online and allow their experience to be easy and convenient. The easier your website is to navigate on a mobile device, the more competitive your company will be in the online market. This will result in greater exposure, an expanded clientele list and, ultimately, greater revenue.
Jumpem creates responsive website designs that are compatible with every device across the board, no matter how small or large the screen may be. Find out how you can jump the competition with an easy-to-use, beautifully responsive website.