What is a Landing Page and Why is are the Landing Page Designs so Important
You are able to generate tons of traffic to your company’s site through SEO and advertising, but you need more to drive you over the edge in sales.
Professional landing page design may be a solution.
A landing page is any page that draws traffic to your site that doesn’t originate from your site’s own links or from search engine indexes.
The idea behind the design is to drive traffic to your site from pay-per-click ads purchased from services such as Google Adwords. A well designed page is designed specifically to receive the visitors who clicked on the ads.
This process can focus on pay-per-click or social media.
Best Pay-Per-Click Pages
The best pay-per-click pages prompts your visitors to perform a specific action on your website. This could mean buying a product from your online store, or downloading information in exchange for his email address. Another specific action includes the visitor calling your company to set up a consultation. Such responses are called a “conversion”. The overall idea is that creating top-notch pages increase your company’s business. It makes more sense to drive traffic to a customized page than simply to a company’s home page.Using SEO techniques and online advertising is one thing. Converting that traffic into sales is another.
First Impressions are Crucial
Like most marketing tools, such pages have to perform many duties in a split-second.
These duties include establishing what your company is, how credible the offer or content is, and whether or not to take advantage of or share the information. At the same time, an engaging page design can seal the deal for a purchase or create online buzz for your company.
Focus and Design
An unfocused ad, however, will cause visitors to flee your page. Veteran internet users often won’t take the time to determine if your company is legit. Many will make that decision based on page design alone.What’s more, visitors won’t linger too long on a page determining if it serves their needs. They also won’t stick around if the page content doesn’t match the advertisement. The design and marketing copy of your page must be clear, concise, and strong to convince visitors to take action. This action could comprise buying a product from your online store or downloading information in exchange for email address. Calling your company to set up a consultation is another good action result.
A designed page must be professional, represent your brand well, and tie in with the design of the specific offer and relevant content.
The Many Roles of Landing Pages
There are two main ways visitors arrive at your page.
They are pay-per-click pages and social media pages. Each method determines the goal of the landing page.
Pay-Per-Click Pages
For starters, you’ll want each pay-per-click to reach a page specifically designed and tailored to convert a defined group of visitors.
The page is your first chance to turn a visitor into a customer.
Jumpem can experiment with different versions of your page. We can also constantly fine-tune ad content to achieve the best results.
These pages are not only designed to convert customers. They also track how well a marketing campaign is performing. By tracking conversions resulting from unique pages, you can determine if your marketing campaign needs some adjusting. Traffic from an online banner ad or an email are two examples of unique visits.
An accurate count is determined by ensuring that your pages are not accessible through any other source than the original. So to accurately gauge the usefulness of a page, it’s better not to index it with search engines like other pages on your site.
Social Media Landing Pages
Successful social media pages typically contain the following three elements: usefulness, engaging content, and relevance.
They are created to go viral in online communities such as Facebook or Digg. Some examples include an interesting blog post that generates buzz, or breaking industry news. Such posts are designed to get people talking and drive them to your site.
Users will typically bookmark social media pages that contain tools they feel are valuable and warrant a revisit. It's important to them. At the same time, it's also more likely they'll pass the information to friends.
Social media pages differ from pay-per-click pages because the goals are different.
The goal is not to convert the click to a sale, but make the visitor an advocate of your site. When they post and share your pages with others, your site is now being linked and re-linked.
This is key to increasing visitor traffic.
Pay-per-click pages and social media pages are also different in other ways.
Social media pages need to be keyword-specific and link to other pages within your site. Pay-per-click pages don’t. The more interesting they are, the more others will find the pages and bookmark or share with others.
Jumpem delivers pages that are designed to convert. We consider colors, content layout and graphics when designing pages. We keep abreast of all trends and user intents to give you pages that generate results.
Whatever you need in landing page design, we can help.
Contact Jumpem to learn how we can boost your online conversions and drive traffic to your website.