How Do I Know if a Site Needs Local SEO Pricing?
There are three main indicating factors that a site might need local SEO pricing from companies that specialize in SEO optimization, such as Jumpem. The first sign is if, when keywords related to the site are searched, Google Maps results are the top few results. The second sign is if a site provides products or services to a very specific area. The last sign is if, when keywords are searched, if competing companies are at the top of a Google results page and their results consist mostly of Google Maps results.
Can Local SEO and Traditional SEO be Combined?
Local and traditional SEO go hand in hand with one another. Traditional SEO does not focus on Google Maps results, which is excellent for sites that do not focus mostly on map-related or local results. By tackling both traditional and local SEO, it is possible to establish dominance on any type of search engine. Having both local and traditional results could even result in two results on a results page, rather than just one. This exponentially increases the chances that a potential customer will be drawn in. It is also critical to optimize any Google Places listings. This will affect both local and traditional search results, causing both of them to increase dramatically.
How Do You Know if it's Working?
It's critical to constantly be tracking whether or not a site is successful in its SEO efforts. Increased web traffic can be one sign that the efforts have been well worth it, but it is also important to have hard numbers that prove a quality lead. Online call tracking is one way to measure the success of a company's changes. Many people will be on the phone with the company moments after the necessary information has been found on Google Local listing. A local phone number can be linked to a company's actual phone number. The local phone number can then be tracked so that the number of leads that the Google Local listing produces, allowing the campaign to be tweaked as it is needed to better optimize any local efforts.
How to Choose an SEO Company for Local Listing
There are three different criteria on which the merit of an SEO company ought to be judged. The first is results. It is critical that the SEO company is able to provide results in the form of increased web traffic, a high number of leads from a Google listing, and a high ranking on searching engines such as Google and Yahoo. These results need to have numbers attached to them so that they are able to be determined beyond a doubt.
The second rule of thumb that ought to be used to evaluate an SEO company is affordability. If the results that are produced by the company far outstrip the amount of money that is being paid for the local services, then the company is obviously worth the money spent. If not, it might be better to find a company that provides more quantified results or a more affordable company.
The last standard is upfront pricing. All services should be clearly marked ahead of time with regards to cost, allowing businesses to make an informed decision.