Posted: July 22, 2015
Bing has been making serious business moves that has everyone in the search engine world scrambling.
In mid-April, Bing released its mobile-friendly labels without warning. The surprise launch had everyone wondering about the competition that Google would begin facing with Bing over online users. It also had implications for an overall higher demand for technological advances that align with mobile needs. With their secretive maneuvers and underground planning, it is with no wonder that Bing has recently climbed the charts as the No. 2 search engine in the U.S. desktop market share.
comScore recently released the latest data on desktop search engine rankings. The data suggested that Bing’s ranking had increased, now making up over 20 percent of the overall U.S. desktop market share. Of course, Google still ranks at the very top, however, Bing may be next in line. As the 2nd-ranked search engine in the U.S. desktop market share, Bing’s climb to the top has huge implications for the future.
Here’s the thing that is so shocking about Bing taking over 20 percent of the market share: Bing switched places with its partner, Yahoo.
Yahoo and Bing are both a part of the Yahoo Bing Network. For years, Yahoo has always exceeded Bing in desktop market share rankings, sitting at the No. 2 spot. This time, Bing took over the much-coveted spot, causing Yahoo’s rankings to decline. It may seem that the two joint search engines are in rigorous competition with each other for online users. However, they may be slowly taking over...together.
Consider, for example, Yahoo Bing’s success with clickthrough rates (CTR). Clickthrough rates are ratio methods used to measure the success of ads. It calculates the visibility rate (how often an ad is seen) of ads and the rate that such ads are clicked on. The higher the CTR rate, the higher a company’s website can rank online. This can mean greater exposure and revenue as a result of quality search engine optimization. In 2012, Google’s CTR rate was 265 percent higher than Yahoo Bing. Two years later, Google’s CTR rate was only 126 percent higher than Yahoo Bing. This means that Google’s ability to demand successful adwords is decreasing.
Make no mistake about it — Google is still the leading competitor in the search engine market. It makes up over 60 percent of the desktop market share and its constant algorithm updates continue to push other websites behind. This keeps Google on top. It will be extremely hard for another search engine to dethrone Google. However, Yahoo Bing is putting in a lot effort to make themselves worthy and respectable in the search engine market. They are gaining more and more online users and popularity. There’s no way to predict the future, and we are in no way attempting to make a shot at it, but Google may just need to protect its No. 1 spot in the desktop market share.
You may be considering transitioning to a different search engine — perhaps you believe that Bing’s new ranking makes it the most suitable for your company’s benefit. At Jumpem, our professionals offer top search engine optimization and content marketing that is sure to increase your company’s website’s exposure. All of our websites are responsive, allowing your site to be easy to read and navigate on smart phones, tablets, notebooks, laptops and large desktop monitors.
Whether you are a fan of Google, Bing, or Yahoo, Jumpem has the resources and the knowledge to market your company online effectively. And we always have our finger on the pulse of U.S. market shares.