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Everyone knows that a business needs an effective marketing campaign in order to succeed. But traditional marketing — such as advertisements on television, radio, billboards, magazines and newspapers — may be strategy of the past. Despite the enormous costs for TV commercials during prime time and annual events (like… Continue Reading

Competition is fierce and consumers want instant results. No one is scouring a search engine results page for your company — users are clicking on the top organic results, directory listings and paid-for links. Where is your website? Don’t settle for just getting listed on the first page of search… Continue Reading

The World Wide Web offers hundreds of ways to search its content. In the United States, the top search engines are Google, Bing, Yahoo, Ask and AOL, but at a global level, Baidu creeps in and takes a large portion of the market share. We’ll walk you through how each… Continue Reading

What Is a Search Engine? Search engines are programs that crawl websites in order to index each site based on categories and keywords in order to provide relevant results to search queries. Each search engine completes these actions in its own way, with its own set of algorithms to sift… Continue Reading