Posted: August 28, 2015
If you don’t adapt to quickly advancing technologies, your business is likely to get left behind.
The world is an ever-changing place, and if you look back over the 30 years, 20 years, or even the last decade, you can see how quickly things come and go. But an analysis of just one decade on the Internet can seem like a lifetime’s worth of adaptations and evolution. Trends, marketing techniques, online behavior and overall technological advances have grown and changed more in the last 10 years than ever before. So, how can your business keep up and stay relevant?
It’s no use trying to tell consumers what’s best for them or expecting them to stick with the same technology for very long. As consumers, we all want to be in on the exciting new platforms, devices and experiences. As proof, just look at Internet Explorer. Once the most-used browser, IE is now no longer even being supported by Microsoft. Of course, the vast majority of us stopped using Internet Explorer long ago for lighter, faster browsers like Mozilla Firefox, Google Chrome, Opera and Safari. But for those who were stubborn and resisted change, they’ll be forced to remain outdated or move on.
So, do you want your business to remain outdated forever, or are you willing to move on?
Having the world’s information at our fingertips has made many consumers scrutinize products and services more closely. This means that just because someone saw your online ad, flyer, billboard or commercial does not mean they will immediately buy your products or request your services. Instead, they’re heading straight to the Internet to search for reviews and testimonials. And if consumers don’t like what they read, they’re likely going to avoid your business altogether.
What can you do about negative reviews online?
If you already employ an Internet marketing agency for your website, you can turn to the professionals. Experts like Jumpem can help you push negative reviews past the first page of search results so they are harder to find. But, that’s not all. We can also help you reach out to your consumers in a constructive manner to find out why they are unhappy and to help solve the disconnect between your belief of providing great services/products and the consumer’s belief that the products/services were sub-par.
If your business is established within your area or community, then you’re probably used to a marketing or public relations department handling press-related issues. But these days, PR is old school. Instead, social media sites like Twitter, Facebook, Google+ and Instagram are the avenues for sharing and spreading the word. Your business can either hop on board or risk losing touch with your target audience (trust us, your ideal consumer has at least one social media account).
In order to reach your consumers online, you’ll need a person within your ranks to manage your social media sites on a more personal level. This person should be trustworthy enough to give access to the company’s Facebook and Twitter accounts. And when there’s something worth talking about in the community, in your industry, or within your business, social media sites are the first place to which you should turn.
It’s likely that you’ve heard of “online marketing” and “social media marketing” before. If you implemented better website content, Google AdWords campaign and a few social media accounts, that’s a good start. But what’s your plan?
It’s easy to add a step in your marketing process or create a new ad for Display Networks. But creating a success online marketing strategy takes time. You probably won’t be able to create the plan in one 30-minute meeting. It’s something that requires a thorough analysis of your marketing efforts to date, evaluation of current online marketing trends, and investigation of what your competitors are doing.
Thankfully, Jumpem can help you with all of this. Don’t take on the massive task of creating an online marketing strategy alone. Instead, let us help grow your business with a comprehensive strategy. Internet trends may seem sporadic and random, but Internet marketing isn’t and never should be.