The field of internet marketing is a growing marketing sector thanks to new, dynamic approaches to capturing leads. These approaches are able to utilize the advent of mobile technology and the increasing usage of the computer in everyday life. At Jumpem, we are experts in providing the best marketing approaches for a client's website. One of those approaches is focused on the design of the website. In marketing, how the website is crafted can help attract new clients to the website and ultimately the business. Here is how Jumpem can help a business with their conversion design. 

What is Conversion Design?

Conversion-based design is an approach where the website design helps to increase client capture and sales. This form of design is where graphic design and marketing meet; the graphic designer is trained to help make the website not just attractive, but usable for the purposes of the potential consumers. There is a litany of conversion strategies where the website is made navigable over aesthetics. Instead of aesthetics coming first and then the website functions work around the art, the functions are laid out with the graphics applied around those website commands. For example, many companies may pour money into creating an attractive website, only to find the website's search bar is barely functional. Conversion-based design helps to shift what managers and marketers believe is a great investment for the website: instead of making it attractive, make it workable so visitors are converted into clients and regular customers. This is done by making the graphics work with the website functionality and tapping into the psychological desires of website visitors 

Goal Oriented

Graphic design is extremely important for all company websites. However, aesthetics do not help website visitors achieve a goal. When a person visits an attractive website, they may be unable to achieve the specific goal the business wants (like buying a product) when the website is saturated with graphics. The graphics may, as a result, be more a distraction instead of a function that helps keep website visitors on the site to become customers. That is why conversion-based design focuses on website functionality and then uses graphics to the psychological advantage of the business. These psychological tools can help make the website visitor explore the website more and purchase a good or service from the business. 

Typical Psychological Tools

While the functionality of the website is being invested in, conversion-based design helps a business website use graphic design to capture and convert a website visitor into a regular customer. This is where all the key benefits of graphic design can shine once the website functionality is finished. Wrapping graphics around the functionality programming, the business website can psychological tap into a website visitor's curiosity and further surf the website for more information and potentially purchase a good or service. Graphic design techniques like color contrasting, directional cues like arrows, or social proof techniques like the number of customers served can attract and capture website visitors and turn them into customers. 

How Jumpem Can Help

Jumpem employs the best and brightest minds in the internet marketing sector to help business websites employ the main principles within conversion design. The experts at Jumpem can help a business with their conversion funnel: having rich graphics that help convert visitors into customers. At Jumpem, the consultants for each client business will experiment with what conversion approaches work best for their client while keeping website functionality a top priority. No company should waste money making a graphic-rich website that does not work in increasing sales for the company. The consultants at Jumpem can help any business with their internet marketing strategies, including the use of conversion-based design for their graphic design approach.