Posted: March 13, 2015
Everyone knows that a business needs an effective marketing campaign in order to succeed. But traditional marketing -- such as advertisements on television, radio, billboards, magazines and newspapers -- may be strategy of the past. Despite the enormous costs for TV commercials during prime time and annual events (like a $4 million, 30-second spot for the Super Bowl), Internet marketing has quietly, yet quickly, become the most important form of advertising and marketing.
Traditional marketing schemes hit all the major media outlets, so many perceive a comprehensive strategy to include print, TV and radio advertising. But how accurately can you measure the effect of those types of adverts? Do you know how many people read a billboard, how many of those people identified your brand, and how many of those people made a purchase based on the billboard? It might be easy to get a TV or radio jingle stuck in the heads of consumers, but unless those consumers are searching online for the jingle or talking about the jingle to your sales associates, there’s no way to accurately measure the marketing impact.
Internet marketing, on the other hand, can provide ways to measure the effectiveness of adverts while monitoring how and when users visit your website, landing pages and more. Through Internet marketing, you can see what users search for when they find your site, how they use your website, and even how long they stay on a page. This provides you with specific data that you can use to alter and improve your marketing campaign, something that other media outlets can’t provide.
At Jumpem, we use several proven techniques to grow your business through Internet marketing. Our strategy includes search engine optimization (SEO), Pay-Per-Click (PPC) advertising and management, Google remarketing, social media marketing and content marketing.
SEO is the foundation to a successful Internet marketing campaign. There are several techniques involved in effective SEO that can grow your business.
PPC management is a must for any eCommerce business that wants to beat its competition. PPC advertising is an easy way to keep track of your advertising budget while tracking the behavior of your consumers. Like the name suggests, you pay every time your advert is clicked. Through our PPC management, we can decide where that click lands your potential consumer, whether it be your website, a landing page, a registration form or even a page describing a product or service. While some may balk at paying for every click, effective PPC management can reduce superfluous clicks and attract potential consumers who are more likely to buy.
Aside from building PPC advertisements and landing pages for your company, we can help you choose where your ads appear on paid-link portions of search engine result pages (SERPs). Did you know that PPC ads that appear in the top spots above the organic search result links receive almost 60 percent of all advert clicks? That’s a pretty big advantage, and we want to help your business grow through our knowledge of PPC management.
Google Remarketing is an ideal way to reach previous website visitors and provide them with an invitation to return. Using remarketing tags on specific pages, you can see the types of services or products that interest a consumer and then send out notifications when those products and services are part of a promotion or sale. You can even target these consumers with special offers in order to entice them to return. Remarketing allows you to tailor emails, search ads, mobile apps and Display Network ads to your audience. So a potential consumer who has added a product to the online shopping cart but has not purchased can be invited to return with a special offer or a notification that the item is soon to be out of stock. Previous consumers can be alerted when their favorite items are on sale or being discontinued.
Social media has permeated our lives, and your business should take advantage of the information about and the ability to connect to your consumers. Not only can you connect with consumers, which can help build your brand, raise brand awareness and improve your online reputation, but you can optimize your profile pages to rank on SERPs (giving your company more visibility on SERPs).
Connections made on social media platforms can have lasting effects. Responding to consumer questions or providing sneak peeks can improve the reputation of your business. But it also provides the consumer the opportunity to become a loyal shopper. Brand loyalty is not easily obtained or maintained, but through social media, you can reach millions of consumers on a personal level.
Aside from promotions and sales, you can also provide consumers with quality content that they will love, even if it is not your own content. Post, link and retweet your favorite videos, tutorials, web comics, looks of the season, tools, sports teams and more to reach consumers, gain followers and build lasting connections.
If SEO is the foundation of successful Internet marketing, then content creation is the sturdy basement. Content marketing is linked with SEO because current content should be optimized, and new content can be rewritten in a way that seamlessly implements the tenets of SEO. And like SEO, content marketing is not limited to your website. SEO and content marketing go hand-in-hand on all of your websites, social media pages, landing pages, advertisements, business blogs, online press releases and any other place where you display content online.
Two areas that we see many businesses falling behind are business blogs and online press releases. These are opportunities for your business to provide information to the public, consumers and other outlets (like media sites, bloggers and forums) who are more likely to read, share and link to the content. Providing quality content through blogs and press releases can also improve the credibility of your business and search saturation.
As you can see, there are many ways Internet marketing can grow your business. Explore our website to learn more about Internet marketing and the many ways we can help your online brand grow and succeed. As the Internet continues to grow, and search engine algorithms become more defined and effective, so too should your marketing campaign evolve and improve. We can keep your business growing and your online content updated and maintained all through our proven Internet marketing strategies.