Importance of a User-Based Web Presence

Posted: August 11, 2015

If the purpose of a company’s website is to attract online users and customers, shouldn't it be tailored to their specific needs, desires and behaviors?

The Significance of a User-Based Web Presence

If you want your website to prosper, stop seeking to please Google, Bing and any other search algorithms. You will never know or be able to predict when these companies come up with an update or other special feature that compromises your website’s ranking altogether. Instead of trying to please algorithms, focus on ways to amplify the experience of your online users. By focusing on your online users and tailoring your website to meet their expectations, you will always have a presence in search engine optimized systems.

A user-based web presence can:

  • Build your company’s reputation
  • Increase your website’s exposure
  • Improve your website’s rankings in search algorithms
  • Build your clientele (which ultimately increases your company’s overall revenue!)
  • Help you to create content that adjusts to the budgeting plans, demographics, perspective and openness of your online users
  • Prevent you from developing content that is full of R.O.T. (redundant, outdated and trivial information)
  • Exceed your competitors and help you to dominate the market in your industry

Online Language Matters

When creating a user-based web presence, you have to consider the diverse populations of your audience. Understand where they are coming from geographically, their sexes, and their age groups. This way, you can build a site that conforms to their unique needs.

If your audience is mainly comprised of teenagers and adolescents, for example, your site should focus on language that fits their tender needs. Most teenagers do not want to hear about boring, unnecessary or complex jargon. They want to feel and look cool. They desire the latest trends to fit in (or stand out) among their peers and feel confident against a life filled with awkwardness, puberty and self-discovery.

Consider the word, “lame.” Most teenagers associate lameness with things that are weird or otherwise not cool or popular. Older adults however, may perceive lameness as an indication of a disability, such as the inability to use one’s legs. When developing content for your site, consider what audience you are trying to reach. Include terminology and phrases that will be familiar to your target audience, while also making your language diverse enough to appeal to multiple backgrounds. And if you’re trying to go viral, then you better be down with trending lingo.

User-based web presence is all about balance and inclusivity.

Social Media: Your Greatest Companion

Many people complain about the effects that social media has on society. Modern-day bonding and hanging out often translates into a gathering in which everyone stares at a screen and scrolls on their mobile devices. Whether you like the social media frenzy or not, it is time that your company capitalizes off of it. Social media can become your greatest companion and promote you to incredible heights.

Here’s the amazing truth about social media marketing: if done effectively, you do not have to do much at all. The trick to social media is to allow others to do the work for you. It may seem too good to be true, but the most popular social media outlets circulate photos, news and ideas through sharing. One person may post something. Another may like the post. A third person may share, favorite or repost the item. As each person engages in social media activity, the thousands of followers (and even creepers who lurk on the pages of others) are notified. It follows that thousands of people are exposed to an item by a simple touch of a button.

Imagine what impact this could have on your company.

Use social media as a platform to grow and transform your business. Post the latest updates (i.e. sales, special promotions, etc.) on your profile and watch the magic unfold. You may also desire to interact with your online users through careful responses and general gratitude.

In other words, don’t hate the game. Learn the plays.

Be Responsive

Finally, you can achieve a user-based web presence by creating sites that responsive technically and personally. Invest in sites that are able to adapt to different mobile sizes. Whether your customer is using a cell phone, iPad, or a desktop computer, he/she should be able to easily navigate the site. It is your responsibility to ensure that your website is responsive and easy to maneuver.

Further, rely on context — that is, the behavior and patterns of your online users, to make suggestions and provide solutions to their everyday needs.

Contact User-Based Web Presence Professionals

At Jumpem, our professional internet marketing strategists and content writers are well-versed in search engine optimization and website dominance. As a Google Partner, we pride ourselves in the ability to produce long lasting results in search engine algorithms that are ethical and legitimate.

If you are struggling to create a user-based web presence, or if you need assistance
with understanding your target audience, contact us today.