Posted: March 13, 2015
Competition is fierce and consumers want instant results. No one is scouring a search engine results page for your company -- users are clicking on the top organic results, directory listings and paid-for links. Where is your website?
Don’t settle for just getting listed on the first page of search engine result rankings. Even being in the top 10 isn’t quite as helpful as you might think if you are doing little else to gain visibility. That’s why Jumpem offers a comprehensive search engine optimization (SEO) marketing strategy that diversifies your placement and takes advantage of the different results that are displayed by search engines.
Take Google for example. On a single search result page, there are several different types of listings displayed, including paid listings, pay-per-click advertising, local directory listings and map listings, and organic links. Now, in each of these types of listings, you can have several links appear if you optimize your website, landing pages, blogs, YouTube videos, infographics, social media profiles and more.
With additional ways to get your company listed on search engine result pages (SERPs), it would be foolish not to aim for page saturation. The more your company appears, the more credible it seems to users, the easier it is for consumers to find your company, and it’s even possible to help your company grow by appealing to a larger audience. Potential consumers could be lurking around the corner of every search query, you just need to reach them and give them that final encouraging push to make the sale or complete a call-to-action.
Our services start off with an organic SEO analysis and implementation of your website so that you can begin ranking higher in SERPs. For eCommerce businesses, we’ll expand into optimizing your landing pages and pay-per-click advertisements so that you can appear on the relevant listings.
But there are so many additional ways to help your company reach the first page other than just through your website. If you do a search for your company’s keywords, do any of your sites other than your website appear? You can start ranking with your Twitter account, Facebook pages, business blogs, online press releases and more. Each of your promotional pages should be optimized so that your sales are jetted to the front page. Are you included on all the best local listings, review sites and map directories, like Yext PowerListings, Moz, Google Maps, yelp!, Wikipedia, Yahoo, Kudzu, Citysearch and more?
If you feel overwhelmed by the plethora of new ways to rank, don’t worry. Our SEO strategists are ready to manage your Internet marketing campaign so that you can focus on your business while we make your success our business.
We get this question a lot from clients who have never created an Internet marketing strategy and what to get the most return on their investment. We get it -- you don’t want to pay for services you don’t think you’ll need. But search saturation provides you with a way to reach that front page with more than one link.
Appearing multiple times can add credibility to your company. Google doesn’t rank just any website -- in fact, it has a long list of reasons it penalizes companies in search engine result pages. So users can be assured that your company is legit. Exposure can also be a revenue builder for your business. As people see your company multiple times, they are more likely to click and try out your products or services. They may even recommend your business to others, which can add to your customer base and increase profits.
Search saturation is a great way to create an online reputation if you don’t have one yet (which isn’t unusual for small companies or businesses that are just starting out) or improve your reputation if some negative reviews have pushed you down.
Don’t settle for ranking on the top search engines. Take control of the search engine results pages and dominate your competition with Jumpem.