Posted: March 13, 2015
The question on many business owners’ minds is why they need SEO and how they can determine which services will benefit their businesses the most. At Jumpem, we encounter this question a lot and are always ready to help business owners decide whether SEO is right for them.
SEO, or search engine optimization, is a series of services that improve online content and a website’s performance in search results that appear organically on a search engine result page (SERP). There are many reasons why your business should aim to rank highly on organic search result pages, and there are several services that Internet marketing companies like Jumpem can provide to help your business reach its goals.
The most coveted result of SEO is gaining the No. 1 ranked spot on Google’s search results. By getting the top spot, your business is placed in a virtual spotlight, ensuring that users will see your website before any other organic results. This gives your company an advantage over the competition. But getting the No. 1 spot isn’t easy, and some businesses have found ways to grow without ranking in the top spot.
SEO has two main avenues. Part of the optimization is robot-based, meaning we optimize certain areas and content so that search engine algorithms can better crawl and index your site. Other services are aimed squarely at human users so that your content is more readable, your website is easier to navigate, and user interaction experience is rated highly. In order to achieve optimal results across the board, we employ several analytics and tracking measures to compile data and monitor results.
Every business should have a website, and each website needs to be optimized so that it can be found more easily by consumers. Search engines use various factors to rank and rate websites, and SEO addresses these factors so that your web pages can be indexed correctly and ranked favorably. By ranking your web pages highly on SERPs, search engines are recommending your products and services to consumers. If you optimize your content correctly, search engines are more likely to recommend your website and web pages, making it easier for consumers to find and trust your company.
Search engines like Google use keywords, keyphrases, the relevance of content, frequency of updates, backlink networks and more to rate and rank your content and web pages. Google’s search engine purpose is to provide the best links to people who are conducting search queries. In order to do so, Google has updated and continues to change its algorithms to reward better sites and penalize sites filled with spam, malicious code and over-all bad practices that can trick people into clicking on a page. With SEO services, your company can beat the competition in the rankings while boosting your credibility by providing quality content.
As mentioned, SEO is an important but extensive service. In order to ensure that the SEO strategy we build is ideal for your business, Jumpem conducts an SEO audit to identify weak areas and discuss the goals your business has for your websites. Then we determine which services will best reach goals like increased site traffic or better rankings.
Keywords and keyphrases are usually the groundwork for a successful SEO strategy. We work with your company to identify the best keywords and keyphrases to use in your meta tags and content so that your sites are correctly indexed. For example, if your business sells silver bracelets, you wouldn’t want to use woven, brass or leather for your keywords or consumers will become frustrated when they reach your site. Using the wrong keywords can also leave you ranking well for services you don’t provide and ranking poorly for products you carry. Ranking in the top spot won’t help your company succeed if you rank for the wrong keywords.
Simple optimization can begin once we identify the best keywords and phrases for your business. We’ll begin with your website, but SEO stretches to all content that your business publishes online, including social media, blog and press release content. It’s also possible to optimize eCommerce services such as landing page content and pay-per-click (PPC) advertisements.
Content editing and creation are key for SEO. We can edit content that is already included on web pages, or we can update your website and provide new, original content. We often recommend the latter due to a website having been stagnant for too long. Websites should be updated regularly in order to appear relevant and provide the best information possible. If your site is outdated or includes outdated or non-factual information, then new content is the best course of action.
Content can be provided for all of your web pages so that each page is capable of ranking which can increase your search saturation. If a person searches for a keyword that is relevant to your business, and your website’s homepage, social media profile and business blog all appear in organic search results, then your SEO services are working, and your search saturation is helping people find your business.
After the content is fully optimized, we submit your websites to search engines to speed up the crawling/indexing process. This notification alerts the search engines that they need to re-crawl and re-index your sites. After this is completed, your new pages will begin to appear in search results.
Link building can be dependent on the quality of the content you provide about your company. The idea behind backlinking is to get other sites to link to your sites. This can be accomplished in a variety of ways. Bloggers and social media profiles can easily link to content found on your business blog, online press release, website and social media profiles. Not all of the content has to be centered on your company. By sharing videos, photos, and news that is relevant to your industry, you can increase the probability of backlinking. Link building is important because search engines consider sites that are linked to more often as being reliable and credible. You can improve your online brand and increase awareness of your brand through backlinking.
SEO is a continuing process, and we work to ensure that your web presence is constantly improving and evolving. By doing so, we can help keep your sites in-line with Google’s web guidelines, preventing you from being penalized. And if penalizations do occur, our monitoring can help us act quickly to correct any issues.
Websites may be an online extension of your business, but they should be focused on the consumer. By providing quality content and functioning websites, you can increase the user experience, and happy consumers are more likely to make a purchase or complete a call-to-action. Improving the user experience can include redesigning the website or creating a better navigation menu. Once your content is ideal, you want to present the information on an attractive site that is inviting to users.
Choosing the right Internet marketing company is important if you want your SEO strategies to work and produce results. Jumpem is a certified Google Partner so you can trust our advice and expertise. Our SEO strategists work diligently to improve the overall web presence of each of our clients. We are SEO leaders in Gainesville, Florida, providing top marketing strategies to any and all online businesses. Contact us today and let Jumpem grow your business.