Jumpem Blog

How Mobile-First and Voice Search Impacts SERPs

Google first started talking about a shift to mobile-first in 2010. In early 2017, the search engine giant officially made the transition complete by adjusting the way it views website from a PC view to a mobile device view. The mobile-first move was inspired by the growing number of searchers using their various devices to find info. But this isn't the only shift in online habits that could affect search engine results pages (SERPs). The increased reliance on voice search could be just as impactful when it comes to your online engagement and website marketing efforts. Here's what you need to know.

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Proximity - How It Impacts Local Search Results in Google

Location is more important than ever when it comes to your online marketing efforts. This is because Google and other leading search engines assume local intent when somebody is searching for a business online. And the reason is because there are more than 100 billion local searches conducted each year on both desktop PCs and mobile devices. If you haven't yet considered proximity in your digital marketing strategy, now is the time. Here’s some reasons why proximity-based marketing should become your priority.

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How to Use Reviews to Grow Your Business

The internet is a great equalizer when it comes to creating a level playing field between businesses of different sizes and resources. This is partially caused by the rise of powerful reviews. The opinions of total strangers are becoming increasingly important to business owners. Why? Because it is easy for a disgruntled customer to go online and spread their discontent to millions of other potential customers. You do not want to waste away in one-star land at the mercy of a few dissatisfied customers. What you need are positive reviews. Here’s how to get them: 

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